SEARCH ENGINE OPTIMIZATION
What Is SEO?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
VIDEO: SEO Explained
New to SEO? Start with this quick and easy to understand video about search engine optimization. It’ll quickly cover the basics:
SEO Guides & Books
Another excellent guide is Google’s “Search Engine Optimization Starter Guide.” This is a free PDF download that covers basic tips that Google provides to its own employees on how to get listed. You’ll find it here. Also well worth checking out is Moz’s “Beginner’s Guide To SEO,” which you’ll find here, and the SEO Success Pyramid from Small Business Search Marketing.
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SEO Directories (Free and Paid)
Hot vs Not – Use coupon code MRT20HVN to get 20% off
Best of the Internet – Use coupon code MRT20HVN to get 20% off
SEO Directory Recommendations
SERPs.com – SEO Keyword Tracking Tool (30 Day Free Trial)
Ubersuggest – A keyword suggestion tool
Bulk Web Page Word Count Checker – Search engines read text. If your page doesn’t have enough words, it won’t rank very well. A good rule of thumb is to have at least 300 words on a page that you want to rank well.
Google Keyword Planner Tool – Use it for keyword research and to find keyword values
Talk to a Google Local Business – You can have Google call you
Local Directory Business Logins